To leapfrog their competitors and out-manoeuvre up and coming fintechs, CIBC partnered with Pollinate to deploy a best of breed digital experience for merchants.
As part of this process, I was tasked with the delivery of their brand for the consumer-facing side of the business – Tyl by CIBC.
Creative Director: Ben Wright
Lead Creative: Nikki Edwards
Senior Creative: Mark Lukas
Creative: Hammad Mirza