Welcome to Moon Rubble, where our pioneering spirit is the heartbeat of our AI-powered software startup. With a relentless commitment to trailblazing new frontiers, challenging the status quo, and redefining what's possible, Moon Rubble stands at the forefront of innovation.
We don't just follow trends; we lead the way. Our commitment is to create, not imitate, and to cultivate an environment where creativity not only survives but thrives. We believe in pushing the boundaries of conventional thinking, fostering an atmosphere where groundbreaking ideas are born.
Entrepreneurialism | brand creation | creative direction
I was briefed by Pollinate to create a video that would be played at an international event. The purpose of the video was to highlight the partnership between Pollinate and Fiserv and how together, they can enable banks to enter merchant acquiring.
Art direction / storyboarding
Zeffr helps to create happier and better performing teams by understanding their wellbeing needs.
It is an easy to use and comprehensive wellbeing measurement and diagnostic solution that is underpinned by academic and clinical research, enabling you to seamlessly measure and understand the needs of your teams, design the most appropriate wellbeing initiatives and then measure how effective they are.
zeffr.com
I was tasked to create the brand identity and help shape the UI of the Zeffr app.
Brand identity | UI | Visualisation
I recently teamed up with Charlie Ashe, the found of CWA Consulting, to develop the brand identity around the business. It was a brilliant example of how working side-by-side with the client produces the best results.
”From the very start to the end of working with Ben, he was thoughtful, collaborative and forward thinking. He made sure he got to the core of what my business is and the vales I want to represent.
I couldn’t be happier with what he designed and how easy and fun the process was!”
Charlie Ashe
I was brief by Route to create a 2023 ‘unwrapped’ video to highlight all of their amazing work over the last 12 months.
Art direction / storyboarding / illustration
To leapfrog their competitors and out-manoeuvre up and coming fintechs, CIBC partnered with Pollinate to deploy a best of breed digital experience for merchants.
As part of this process, I was tasked with the delivery of their brand for the consumer-facing side of the business – Tyl by CIBC.
Creative Director: Ben Wright
Lead Creative: Nikki Edwards
Senior Creative: Mark Lukas
Creative: Hammad Mirza
House Trained was a fitness business and brand that was created in 2020 with the desire to train at home. Our aim was to empower everyone on their fitness journey with quality and affordable fitness equipment.
Entrepreneurialism | brand creation | Ecommerce
Pollinate interviewed nearly 1,000 banking leaders around the world have revealed that the race for SMB customer primacy between traditional banks and digital-first disruptors has reached a critical inflection point. This was the final report I designed and illustrated.
Editorial | Layout | Illustration
Luscid is driven by a desire to deliver new levels of insight, accountability, transparency and efficiency to sports and entertainment partnerships.
They bring together the broadest and most comprehensive datasets to illuminate any brand partnership search in one consistent and easy-to-use platform.
The founders asked me to create their brand identity and this is what was delivered.
Branding | guidelines
I was asked by TokenTraxx to design and create their very first NFT. I developed the concept of a backstage pass and brought it to life with the vibrating speaker which felt like it was in a 3D environment.
With the Graffiti6 NFT drops, I was asked to create social graphics to promote each drop with each card featuring a unique, AI-generated heart graphic.
NFT | 3D animation | Social graphics
Working closely with TokenTraxx’s CEO, I crafted a compelling visual identity for an investment deck, drawing inspiration from TokenTraxx's robust branding aesthetics. This strategic collaboration lend to a cohesive and impactful visual narrative to the investment presentation.
Powerpoint | Pitch work
‘Ingenious‘, was an international competition by Pollinate in collaboration with Mastercard, which launched to applaud this ingenuity by asking filmmakers from around the world to share stories from their communities. To celebrate the achievements and ideas that will build the future prosperity and community recovery that we all rely on.
I was tasked to create the visual identity and brand assets
Brand identity | Social | Video
Open banking accounts for 15% of all fintechs worldwide, with predictions the global market will be worth $43.15 billion by 2026.
This report and infographics was created to look at how different countries are adopting open banking and the impact it is having.
Infographics | Editorial Design | Whitepaper
Together with research and strategy company house51, Newsworks has launched a white paper and event exploring the psychology behind consumer decision-making in an online world.
Brand identity | Posters | Brochure | Merchandise | Event space
Love & Might was the desire to create something to be proud of. Teaming up with a leading London-based jewellery designer, LOVE & MIGHT was born.
Entrepreneurialism | brand creation | product design | packaging
For the launch of PAMCo, I worked in partnership with digital creative agency KOKO to develop an online game as part over the activation strategy.
PAMCo is the new audience measurement for news brands and magazines.
Online game | illustration | storyboarding | social | print
Journalism is a cornerstone of democracy and an essential pillar of society, profoundly important for its role in informing and educating the public, holding power accountable, and fostering social justice.
It acts as a watchdog, ensuring transparency and integrity within governments and organisations, while also amplifying marginalised voices and promoting inclusivity. Journalism keeps communities connected, preserves history, counters misinformation, provides economic insights, and plays a vital role during crises. In essence, it empowers individuals to make informed decisions, promotes social change, and stands as a critical force in upholding democratic values and the public's right to know.
#supportjournalism
Newsworks national ad campaign highlighting the importance of real news. The campaign was created in partnership with creative agency Gravity Road.
Collaboration | creative direction | advertising | press
Project: Brand identity
In 2016 I began the project of rebranding Newsworks to reflect the changes within the business and the wider industry. I was important to create a sense of dynamism and movement but also layers - newspapers aren’t just papers anymore.
Branding | guidelines
UKOM, the UK’s standard-setting body for online audience measurement, this week launches its first digital display advertising campaign.
The online animated ads – “Chaos” and “Wild West” – use provocative questions, illustrations and cartoons to engage viewers around awareness of the UKOM brand.
The campaign addresses the fact that it is often said there are no standards on online audience measurement when in fact UKOM was set up by agencies, publishers and clients in 2009 to address issues arising from the availability of multiple sources of online audience data.
The ads will appeared in targeted B2B publications plus a series of presentations to increase engagement and brand awareness.
Ad campaign | creative concepts & development | digital | social
Concept: brand identity | packaging
Project: Brand creation for children's clothing retailer
Photoshoot for the Jaguar XJ. Shoot was located at the world famous Fairmont St Andrews, Scotland.
Art Direction by Ben Wright | Photography by Oli Tennent.
Project: brand development
For the 2015 awards, the Newsworks Planning Awards was give a brand overhaul. This resulted in a new logo, overall look and feel and a new award design and website.
Brand identity | print | digital
Project: rebranding / packaging / environment
Project: brand identity / social / clothing
Project: brand identity / stationary
Branding for One Vine Day. OVD are wine merchants that specialise in wine equity release.
Project: brand identity / stationary
Project: Poster to explain how to make an idea succeed
Project: rebranding
Project: storyboarding / script writing
Project: brand identity / stationary
Project: rebranding
Project: brand identity / environment / presentation design / game
Project: editorial design
Project: brand identity
Project: Brand identity
Project: advertising / outdoor media / pos
Logo creation + Eventbrite site
Project: infographics / illustration
Project: editorial design
Project: brand identity / vehicle graphics
Project: advertising / outdoor media / vehicle graphics
Concept: brand identity / clothing
Concept: environment / wall graphics / editorial design
Project: Branded content
Project: A series of alternative movie posters for 'Layer Cake', 'Seven' and 'The Italian Job'
Project: Brand identity refresh
Project: brand development
Newsworks is the marketing body for the UK national newsbrands. The 'halo' device was created to incorporate the body's stakeholders to the existing logo. Icons were used to create the halo effect and give the sense of togetherness.
Project: Art direction / storyboarding / illustration
Project: Product launch for Nespresso U. Campaign was targeted for senior product buyers
Project: Advertisement
Project: Newsbrand Effectiveness event branding and promotional collateral
Project: storyboarding and illustration
UKOM, the UK’s standard-setting body for online audience measurement, this week launches its first digital display advertising campaign.
The online animated ads – “Chaos” and “Wild West” – use provocative questions, illustrations and cartoons to engage viewers around awareness of the UKOM brand.
The campaign addresses the fact that it is often said there are no standards on online audience measurement when in fact UKOM was set up by agencies, publishers and clients in 2009 to address issues arising from the availability of multiple sources of online audience data.
“The campaign is designed to break the cycle of negative thinking about online audience measurement. It underlines our role as the standard-setting body for online audience measurement,” said Ian Dowds, CEO of UKOM.
“UKOM is unafraid to champion standards in online audience measurement,” said Jon Mew, CEO of the Internet Advertising Bureau (IAB). “This campaign embodies that spirit with provocative creative.”
The ads will appear in targeted B2B publications and UKOM is also planning a series of presentations to increase engagement and brand awareness.
www.ukom.uk.net
Credit Suisse partnered with Intelligent Life magazine for the iPad edition and became the exclusive sponsor.
I design, developed and built a series of interactive branded content that show the readers the other side of the Credit Suisse brand. This included a behind-the-scenes interviews with Roger Federer and Mario Testino and The Credit Suisse Classic car program – including it’s own rallies and sponsorships at leading international historic motorsport events such as the Grand Prix de Monaco Historique.
Digital creative | branded content | partnerships
