UKOM, the UK’s standard-setting body for online audience measurement, this week launches its first digital display advertising campaign.
The online animated ads – “Chaos” and “Wild West” – use provocative questions, illustrations and cartoons to engage viewers around awareness of the UKOM brand.
The campaign addresses the fact that it is often said there are no standards on online audience measurement when in fact UKOM was set up by agencies, publishers and clients in 2009 to address issues arising from the availability of multiple sources of online audience data.
The ads will appeared in targeted B2B publications plus a series of presentations to increase engagement and brand awareness.
Ad campaign | creative concepts & development | digital | social